Archive for August, 2016
In the modern day of internet connectivity, world has become one in connection and it is a matter of “when” and not “why” when it comes to establishing an online presence, especially in business. An online presence isn’t only about traditional marketing. It’s about knowing your client’s needs, creating value and being able to provide outstanding customer service. According to Forbes, The goal of one business is to encourage as much positive conversation about your brand as possible, and in doing so, become more visible online. The more involved you are in your social media, the more likely you are to be found in the search engines. Every time Google sees a mention of your brand and your industry combined with a link back to your website or other social media profiles, it gives a little bonus to your page rank. Here are some terminologies you have to learn in dealing and creating your online presence:
The Website- A company’s website is the most basic form of a company’s web presence and is a must have in today’s business environment. It is also serves as an online storefront and acts as the conveyer of the business’s brand and message to the world. If a company has one thing, it should be a well done website.
Social Media- The next evolution in a company’s web presence typically comes in the form of its social media channels. A business today will typically have a Facebook page and many companies are taking advantage of Twitter profiles, Pinterest profiles, and other numerous social media sites to promote their web presence and overall brand. Because these platforms are free, it typically makes sense to jump on board and reach a wider audience.
Search Engine Prevalence-Another aspect of a company’s overall web presence is it’s prevalence on search engine results pages (SERPs). Since Google’s search algorithm takes into account many factors, including relevant content and popularity, your website’s ranking on Google is a good indicator of how strong your web presence is. Lockdown appropriate keywords in your area by implementing a strong search engine optimization campaign.
Online Advertising Presence- Online advertising is available in many different forms and includes search engine marketing, online radio advertising, advertising on YouTube, and other vehicles that will increase your web presence. Advertising is generally aimed at encouraging a certain action from the recipient of the message and really aids in boosting a company’s online presence.
To learn more about how Evenly Ten Web Solutions can help you build a strong online presence, contact us.